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Challenges of the Internationalization Strategy of a Technology-Based International New Venture
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Author(s): Luciana Costa Fernandes (University of Aveiro, Portugal), Cristiana Pereira (University of Aveiro, Portugal), Daniela Simões (University of Aveiro, Portugal)and António Carrizo Moreira (University of Aveiro, Portugal)
Copyright: 2019
Pages: 23
Source title:
Handbook of Research on Entrepreneurship, Innovation, and Internationalization
Source Author(s)/Editor(s): Nuno Miguel Teixeira (Center for Research in Business and Administration, School of Business Sciences, Polytechnic Institute of Setúbal, Portugal), Teresa Gomes da Costa (Polytechnic Institute of Setúbal, Portugal)and Inês Margarida Lisboa (Instituto Politécnico de Leiria, Portugal)
DOI: 10.4018/978-1-5225-8479-7.ch018
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Abstract
The present study seeks to analyze the behavior of a technological start-up regarding its entry modes in foreign markets. It is based on the case study of a company in the field of 3D printing and takes into account the analysis of topics such as the internationalization of start-ups and modes of entry in foreign markets, considering several theories of internationalization. As the company analyzed is a start-up, the research is supported by the analysis of the characteristics present in the process of internationalization of small and medium-sized enterprises (SMEs). The study closes with the conclusion that this SME matches the profile of an International New Venture/Born Global (INV/BG), although the company takes advantage of the network-based theory and relationship orientation to enter international markets. The most used mode of entry by the company in international markets has been exporting activities.
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