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Change Emphasis in Mission and Vision Statements of the First 1000 Turkish Organizations: A Content Analysis
Abstract
According to the strategic management literature, contents of mission and vision statements can create some individual and organizational level outcomes for organizations. For instance, organizations can give some messages to their stakeholders via their mission and vision statements. By this way, they can take attentions of various stakeholders into the concepts which they attribute importance. In addition, literature on organizational change has a consensus to a large extent about that change is a necessity for organizations in many situations and organizations can use mission and vision statements as a tool to change. Therefore, it is investigated in this study that how much large-scale Turkish organizations give a place to concept of change in their mission and vision statements. For this aim, mission and vision statements in the web sites of first 1000 Turkish organizations in terms of data in year of 2012 are examined and the results are presented.
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