Cloud Computing in Tourism

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Author(s): Vipin Nadda (University of Sunderland in London, UK), Harminder Singh Chaudhary (Leeds Metropolitan University, UK)and Ian Arnott (University of Sunderland in London, UK)
Copyright: 2020
Pages: 15
Source title: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Source Author(s)/Editor(s): José Duarte Santos (Accounting and Business School, Polytechnic of Porto, Portugal)and Óscar Lima Silva (Instituto Superior Politécnico Gaya, Portugal)
DOI: 10.4018/978-1-5225-9783-4.ch007

Keywords: Business & Management / Business Science Reference / Hospitality, Travel & Tourism Management / Marketing

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Abstract

With rapid growth and development in technology, cloud computing has become a dominant platform for small businesses as well as major enterprises. Cloud computing streamlines the overall delivery of services and resources, helps keeping the costs in control, and global business is set for a huge change in the way businesses are done. The substantial transformation over the past few years has evolved tourism industry towards Tourism 3.0, where the consumers can easily connect to travel websites and interact by sharing their experiences. This considerably influences the perceptions, expectations and decisions both the actual as well as and potential travelers. This provides sufficient reasons for the tourism industry players to adopt and adept themselves with the latest advancements in the information technology, and the adoption of cloud computing is key in this regard as it provides easy access to a web platform that offers more productive, efficient, and competitive services to promote tourism as a vehicle of sustainable development.

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