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Cognitive Process Elements of People Decision-Making

Cognitive Process Elements of People Decision-Making
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Author(s): Thais Spiegel (Rio de Janeiro State University, Brazil)
Copyright: 2019
Pages: 10
Source title: Advanced Methodologies and Technologies in Business Operations and Management
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7362-3.ch045

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Abstract

The ability to make choices is regarded as essential to human action and to modern life, individually, collectively, and in the corporate context, and is crucial to the concept of freedom. This chapter examines individual decision-making processes. In this respect, it is important to distinguish between the task of deciding, described as a system of events and relationships in the external, “objective” world and the system of cognitive processes that take place in the “psychological world.” The study of decision making has a long history that spans a variety of perspectives, philosophical positions, and prescriptions—amidst a great deal of controversy—that have evolved into descriptive processes and approximated how decisions are actually taken. This exploratory study builds on the premise that, in order for decision making to be understood completely and improved, the underlying cognitive processes must be examined. It thus sets out to identify how decision making is shaped by the cognitive processes of the agents involved.

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