Coming of Age?: Exploring the Role of Dynamic Capabilities in Social Commerce Firms – Evidence From a Ghanaian Enterprise

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Author(s): Edward Entee (Univeristy of Ghana, Ghana)and Anthony Afful-Dadzie (Business School, University of Ghana, Ghana)
Copyright: 2020
Pages: 14
Source title: Handbook of Research on Managing Information Systems in Developing Economies
Source Author(s)/Editor(s): Richard Boateng (University of Ghana, Ghana)
DOI: 10.4018/978-1-7998-2610-1.ch013

Keywords: Business & Management / Business Information Systems / Business Science Reference / Management Science

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Abstract

Social networking sites such as Facebook have developed massive acceptance as commercial channels among users, and this is commonly known as social commerce. Despite the significance of social media sites for commercial purposes, entrepreneurs struggle with capability development as well as strategies to achieve benefits. To address this gap, this chapter presents a teaching case study that explores how a microentrepreneur used social media as a resource to create social commerce capabilities to achieve benefits. Lessons learnt are proposed in the case, and questions for reflections are proposed whilst a debate topic is also suggested.

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Coming of Age?: Exploring the Role of Dynamic Capabilities in Social Commerce Firms – Evidence From a Ghanaian Enterprise

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