E-Commerce Adoption in Developing Countries

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Author(s): Mahmud Akhter Shareef (Carleton University, Canada), Yogesh K. Dwivedi (Swansea University, UK), Michael D. Williams (Swansea University, UK)and Nitish Singh (Boeing Institute of International Business at St. Louis University, USA)
Copyright: 2009
Pages: 28
Source title: Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution
Source Author(s)/Editor(s): Mahmud Akhter Shareef (Carleton University, Canada), Yogesh K. Dwivedi (Swansea University, UK), Michael D. Williams (Swansea University, UK)and Nitish Singh (Boeing Institute of Internatonal Business, St. Louis University, USA)
DOI: 10.4018/978-1-60566-412-5.ch007

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

This chapter is aimed to provide a fundamental conceptual framework for adoption of EC by the consumers of developing countries. Through extensive review of literature and different related theories, we suggest that Awareness, Availability of infrastructure, Relative advantage, Compatibility, Website quality, Information quality, Multi-lingual option, and Trust have positive and Complexity has negative relations with adoption of EC by consumers of developing countries. These constructs can also measure the status of developing countries whether B2C EC could pursue consumers to use their systems.

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