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E-Commerce Development in China: An Exploration of Perceptions and Attitudes
Abstract
It is widely recognized that e-commerce represents a critical resource for most business organizations. With over 1.3 billion people and double-digit economic growth, China could potentially emerge as the largest Internet and telecommunications market in the world if certain economic, environmental, and organizational barriers are effectively addressed. This chapter develops a descriptive profile of Chinese business managers with respect to their awareness of the technological infrastructure as well as their perceptions and attitudes regarding e-commerce. Management’s viewpoint on a variety of environmental, organizational, and personal factors provides insight into the future of e-commerce in China within the framework of organizational commitment to e-commerce driven innovation. Findings indicate that firms interested in engaging in e-commerce in China will find a knowledgeable and supportive business climate; however, e-commerce initiatives may be hindered by constraints imposed by the current infrastructure as well as the political environment.
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