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E-Commerce Diffusion: Critical Factors Affecting Diffusion of E-Commerce
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Author(s): Mahmud Akhter Shareef (Carleton University, Canada), Yogesh K. Dwivedi (Swansea University, UK), Michael D. Williams (Swansea University, UK)and Nitish Singh (Boeing Institute of International Business at St. Louis University, USA)
Copyright: 2009
Pages: 28
Source title:
Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution
Source Author(s)/Editor(s): Mahmud Akhter Shareef (Carleton University, Canada), Yogesh K. Dwivedi (Swansea University, UK), Michael D. Williams (Swansea University, UK)and Nitish Singh (Boeing Institute of Internatonal Business, St. Louis University, USA)
DOI: 10.4018/978-1-60566-412-5.ch005
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Abstract
As we have already mentioned in the Preface of this book, mentioning EC in this chapter will signify and mean B2C EC unless it is mentioned otherwise. This chapter has primarily addressed, discussed, and conceptualized paradigms of three issues of diffusion of EC. First, we investigated the impacts of EC diffusion on overall social, political, cultural, technological, organizational, and economic relations. In this connection, we revealed seven types of prime relational changes on the effects of EC diffusion in a country context. Consequently, government-private organizations, consumers, and intermediaries (viz., the comprehensive relation of market characteristics) are reshaped. Then we traced the diffusion of EC and the role of different actors associated with this new economical and technological innovation, viz. EC, and their functional characteristics in the diffusion process. Based on the association of those stakeholders with the market economy, and the role and functions of those stakeholders in the diffusion process of EC, we conceptualized the theoretical framework for diffusion of EC. From this framework, we revealed that the government role, capability, and globalization policy; consumer preferences; private organization’s capabilities; the global E-organizations mission; and the infrastructure and market mechanism factors with a set of associated variables create the ability for EC to be diffused in any country. Therefore, the diffusion of EC is not a unidimensional issue, but has multi-dimensional aspects.
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