A Conceptual Model of Customer Innovation Centric

View Sample PDF

Author(s): Amin A. Shaqrah (Alzaytoonah University, Jordan)
Copyright: 2012
Pages: 16
Source title: Successful Customer Relationship Management Programs and Technologies: Issues and Trends
Source Author(s)/Editor(s): Riyad Eid (United Arab Emirates University, UAE)
DOI: 10.4018/978-1-4666-0288-5.ch009

Keywords: Business & Management / Business Science Reference / Consumer Management / E-Business

Purchase

View A Conceptual Model of Customer Innovation Centric on the publisher's website for pricing and purchasing information.

Abstract

Customer innovation centric is not only an important perspective on value-creation, but also a new strategy discipline that IT software companies in Jordan should embrace if they are pursue to enlargement successfully. Furthermore, customer experience, customers’ community, customer knowledge, and customer innovation are influential variables for improving organizational learning from customer. In order to study this impact, the author uses cognitive fit theory to develop a model that describes how these variables will affect the success of organizational learning process to enhance products and/or services development, quality, and internal process improvement.

The IRMA Community

Research IRM

A Conceptual Model of Customer Innovation Centric

Purchase

Abstract

Related Content

IRMA Sponsors