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Considerations for Marketing Distance Education Courses in Health Education: Five Important Questions to Examine Before Development
Abstract
This chapter discusses considerations for marketing select distance education courses in health education. Five questions and answers are provided regarding: (a) implementing feasibility analyses for course development; (b) course augmentation strategies using distance education offerings; and (c) identifying important developmental aspects of proposed course offerings. Creating an inimitable process for effectively marketing prospective distance education courses enhances a health educator’s ability to appropriately use educational technology within both pre-existing and emergent course offerings. In addition, various health education courses especially conducive to distance education will be discussed based on current trends. Marketing concepts such as: demand, course management, course visibility, and branding will be discussed within the context of higher education courses in health education. The importance of relationship marketing between various stakeholders in the course development process will be discussed to enable positive experiences in course enrollment and create mutually beneficial experiences for students, faculty, and administrative personnel. Finally, distance education quality indicators will be suggested for future course evaluation protocols.
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