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Constant Communication for Community Engagement Through Responsible Leadership to Manage the Pandemic
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Author(s): Mita Mehta (Symbiosis Institute of Management Studies, Symbiosis International University (Deemed), Pune, India)and Arti Chandani (Symbiosis Institute of Management Studies, Symbiosis International University (Deemed), Pune, India)
Copyright: 2022
Pages: 15
Source title:
COVID-19 Pandemic Impact on New Economy Development and Societal Change
Source Author(s)/Editor(s): Cristina Raluca Gh. Popescu (University of Bucharest, Romania & The Bucharest University of Economic Studies, Romania & TheNational Institute for Research and Development in Environmental Protection (INCDPM), Romania& National Research and Development Institute for Gas Turbines (COMOTI), Romania)
DOI: 10.4018/978-1-6684-3374-4.ch003
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Abstract
The aim of this research was to study how community engagement using constant communication can be utilized to manage pandemic though responsible leadership. This study focuses on India's experience of community engagement and responsible leadership demonstrated by national leaders, especially Prime Minister (PM) Mr. Narendra Modi using his constant communication as one of the strategies. Data of Indian citizens through various online communities has been analyzed through qualitative analysis called netnography, which is an extension of ethnography. Based on this methodology, thematic analysis has been carried out. Constant communication as one of the themes helps responsible leaders in managing pandemic-level crises. This research also develops conceptual model as a research outcome to be more specific in terms of communication among communities through a leader. Nations struggling to manage pandemic can get more social and economic relief if such crises could have been managed through responsible leadership through his constant communication.
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