Constructing a Model of the Adoption of New Technologies of U-Commerce

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Author(s): Humphry Hung (Hong Kong Polytechnic University, Hong Kong), Vincent Cho (Hong Kong Polytechnic University, Hong Kong)and Y.H. Wong (Hong Kong Polytechnic University, Hong Kong)
Copyright: 2009
Pages: 12
Source title: Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption
Source Author(s)/Editor(s): Humphry Hung (Hong Kong Polytechnic University, Hong Kong), Y H Wong (Hong Kong Polytechnic University, Hong Kong)and Vincent Cho (Hong Kong Polytechnic University, Hong Kong)
DOI: 10.4018/978-1-60566-378-4.ch001

Keywords: Accounting and Finance / Business & Management / Business Science Reference / Consumer Management

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Abstract

The rapid growth of u-commerce, the new generation of e-commerce, together with the need for the adoption of new technologies, has necessitated the need for effective organizational changes to this challenging and eminent trend. The authors posit that firms should explore the consumers’ perception of u-commerce and further exploit the strategic advantages of u-commerce with reference to their adoption of new u-commerce technologies. They propose a conceptual reference framework for helping organizations deal with this dynamic situation.

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Constructing a Model of the Adoption of New Technologies of U-Commerce

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