Consumer Impetuosity in M-Commerce: Designing Scale to Measure the Shopping Behavior

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Author(s): Natasha Patricia Bojorges Moctezuma (EGADE Business School, Tecnologico de Monterrey, Mexico)
Copyright: 2017
Pages: 22
Source title: Business Analytics and Cyber Security Management in Organizations
Source Author(s)/Editor(s): Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico & Boston University, USA)and Ramesh Behl (International Management Institute Bhubaneswar, India)
DOI: 10.4018/978-1-5225-0902-8.ch007

Keywords: Business Information Systems / Business Science Reference / Information Security & Privacy / Security & Forensics

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Abstract

Existing research on impulsive buying focuses mainly on goods displayed in physical spaces and services delivered face to face. This paper aims to present a novel approach to analyze the impulsiveness on purchase through mobile devices by the development of a reliable and valid scale of impulsiveness in the context of mobile commerce, also known as m-commerce. To achieve the aforementioned research purpose, this paper views impulsiveness in m-commerce as a holistic process encompassing personal traits, stimulus level, and, product attributes to understand the motivational, emotional, and cognitive factors underlying the impulse buying journey and purchase decision on the basis of a scale to measure the construct. The paper concludes with a discussion on its conceptual and managerial contributions and interesting directions for future research.

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Consumer Impetuosity in M-Commerce: Designing Scale to Measure the Shopping Behavior

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