Consumers' Involvement on (Re)Engineering Store Design: A Cloud Approach

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Author(s): Gianpiero Di Blasi (Università degli Studi di Torino, Italy)and Eleonora Pantano (Middlesex University London, UK)
Copyright: 2015
Pages: 20
Source title: Successful Technological Integration for Competitive Advantage in Retail Settings
Source Author(s)/Editor(s): Eleonora Pantano (Middlesex University London, UK)
DOI: 10.4018/978-1-4666-8297-9.ch002

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

The emerging need to make more attractive physical stores for catching new clients and maintaining the existing ones pushes retailers to develop efficient practices for acquiring knowledge from consumers and involving them in the points of sales' design. The final users' needs and preferences are considered a core in design process. This chapter proposes a system for involving consumers in the store design process through an innovative cloud participatory platform. It is a low cost hardware/software architecture offering a user-friendly interface able to be adopted by audiences with different background. Results show the consumers' interest to contribute in the design by using such technologies and providing a large amount of detailed information useful for future appealing stores' development. Finally, this chapter shows how the inclusion of modern low-cost game technologies in retail industry might provide ripper effects in several disciplines such as human-computer interaction, marketing, and management.

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Consumers' Involvement on (Re)Engineering Store Design: A Cloud Approach

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