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Counterfeiting and Piracy: The Role of IT – The Case of the Ghanaian and Nigerian Fashion and Beauty Industry
Abstract
The chapter seeks to examine how IT enables or constrains counterfeiting and piracy in the fashion and beauty industry in two developing countries. The chapter also highlights the types of IT used in the industry and how IT aids in the ascendance of counterfeiting/piracy. The findings suggest that the escalation of counterfeiting/piracy in the industry is as a result of globalisation and the predominance of technological innovation such as IT, specifically the internet and social media platforms. This chapter contributes to the strategies that the industry in developing countries use in combating counterfeiting/pricy in their business. In academia, arguably, no research has been conducted yet on counterfeiting/piracy in the fashion industry in Ghana and Nigeria, as far as the role of IT is a concern.
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