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Cross-Cultural Management: A New Strategy for CEM
Abstract
This chapter seeks to impart understanding of cross-cultural management, so as to be able to relate it to managerial activity in the new geoeconomy. The contents provide exposure to the diverse management styles across the globe and impart understanding of different approaches to comparative analysis of each management style. It provides knowledge of mechanics of doing business abroad. This chapter also introduces the importance of business ethics and how it pertains to social responsibility of cross-cultural managers and the role ethics play in the management of transnational companies. In today’s world, it is imperative that the managers possess the ability to integrate and apply concepts about managing in different work cultures. Cross-cultural management has significant applications with regard to influencing the customer experience. Cross cultural management and customer experience management can hence be mutually collaborative disciplines for organizations and these twin concepts can further become organizational assets. Online communities can be useful tools for cyber marketing and customer experience management by being good collaboration enablers.
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