Cultural Management and Cultural Activities: The Model “Dynamic Perception of Cultural Activities”

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Author(s): George Gantzias (Hellenic Open University, Greece)
Copyright: 2017
Pages: 10
Source title: Handbook of Research on Policies and Practices for Sustainable Economic Growth and Regional Development
Source Author(s)/Editor(s): George M. Korres (University of Aegean, Greece), Elias Kourliouros (University of Aegean, Greece)and Maria P. Michailidis (University of Nicosia, Cyprus)
DOI: 10.4018/978-1-5225-2458-8.ch002

Keywords: Business & Management / Business Science Reference / Economics & Economic Theory / Economics and Economic Theory

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Abstract

Cultural activities, the public interest and digital technology have been important factors for the development of cultural activities in recent cultural and economic crisis. The development of digital technology affects both the management and the marketing process of cultural activities. This paper briefly discusses the problems faced by managers in developing cultural activities in info- communication globalization. In particular, it analyzes the digitized cultural activities together with the social media and cloud computing. It introduces the model for managing cultural activities which is called “Dynamic Perception of Cultural Activities” (DPCA). Finally, it outlines the advantages and disadvantages for introducing the management model of cultural activities i.e. DPCA in cultural organizations and institutions.

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Cultural Management and Cultural Activities: The Model “Dynamic Perception of Cultural Activities”

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