Data Quality on the Internet

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Author(s): Vincent Cho (Hong Kong Polytechnic University, Hong Kong)
Copyright: 2009
Pages: 6
Source title: Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption
Source Author(s)/Editor(s): Humphry Hung (Hong Kong Polytechnic University, Hong Kong), Y H Wong (Hong Kong Polytechnic University, Hong Kong)and Vincent Cho (Hong Kong Polytechnic University, Hong Kong)
DOI: 10.4018/978-1-60566-378-4.ch011

Keywords: Accounting and Finance / Business & Management / Business Science Reference / Consumer Management

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Abstract

This chapter will review the studies on the data quality on the Internet and will propose some suggestions to improve existing Internet resources. The layout of this chapter is as follows. First, the definitions of data quality will be visited. Next, the author would like to review the reasons of poor data quality. Framework and assessment based on the past literature will be reviewed and finally some recommendations are highlighted.

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