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Developing a Software Agent for Establishing a Convenient Customer-Driven Group-Buying Mechanism
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Author(s): Toly Chen (Feng Chia University, Taiwan), Yi-Chi Wang (Feng Chia University, Taiwan), Horng-Ren Tsai (Lingtung University, Taiwan)and Yu-Cheng Lin (Overseas Chinese Institute of Technology, Taiwan)
Copyright: 2009
Pages: 12
Source title:
Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption
Source Author(s)/Editor(s): Humphry Hung (Hong Kong Polytechnic University, Hong Kong), Y H Wong (Hong Kong Polytechnic University, Hong Kong)and Vincent Cho (Hong Kong Polytechnic University, Hong Kong)
DOI: 10.4018/978-1-60566-378-4.ch007
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Abstract
Group-buying (or volume discount) is a promising field in electronic commerce for applying software agent technologies. In a traditional group-buying mechanism, either a customer or the supplier calls up a sufficient number of buyers for a target item, and then coordinates the actions of all participants during the whole process. Most participants involved in a group-buying project are passive. Studies in this field were therefore focused on developing an effective mechanism so as to enhance the utility of every participant in a fair way. However, the utility of a customer can only be maximized if the customer can buy the item he/she personally needs at a possibly lowest price, not just an item recommended by another customer or the supplier that he/she is supposed to like. In other words, it would be more flexible if every customer can initiate a group-buying project of his/her own for the item he/she personally needs in a convenient way. As a result, there will be multiple group-buying projects for multiple target items at the same time. To this end, a software agent is developed in this study to make every customer easily reach the web page he/she browses for a target item for group-buying. The data of the item will be automatically extracted and uploaded onto a website which then informs every registered user of the group-buying project of this item. Requests for the same item will be combined, and there are always multiple target items on the website for group-buying at the same time. As a result, cross group-buying becomes possible. An experimental system is constructed in this study to demonstrate the applicability of the software agent. Its advantages and/or disadvantages are also discussed.
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