Development and Testing of an E-Commerce Web Site Evaluation Model

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Author(s): Luiz Antonio Joia (Rio de Janeiro State University, Brazil)and Luiz Cláudio Barbosa de Oliveira (Brazilian School of Public and Business Administration of Getulio Vargas Foundation, Brazil)
Copyright: 2010
Pages: 18
Source title: E-Commerce Trends for Organizational Advancement: New Applications and Methods
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-60566-964-9.ch017

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively influence the user purchasing process via the Internet. In order to achieve this aim, the technology acceptance model was adapted for pertinent theoretical references about consumer behavior on the Web. The model developed was then tested and validated through a structural equation modeling approach. An empirical analysis of the CD e-retailing industry in Brazil was then conducted. The study concludes that, for the electronic commerce of CDs, ease of use, trust, pleasure, and attractiveness as perceived by visitors to CD e-retailing Web sites are key issues for understanding customer attitude and purchasing intention.

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Development and Testing of an E-Commerce Web Site Evaluation Model

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