Digital Technologies as Media to Transfer Knowledge in IT Firms

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Author(s): Laura Zapata-Cantú (Tecnológico de Monterrey, Mexico), Teresa Treviño (Tecnológico de Monterrey, Mexico), Flor Morton (Tecnológico de Monterrey, Mexico)and Ernesto López Monterrubio (Vector Casa de Bolsa, Mexico)
Copyright: 2016
Pages: 14
Source title: Product Innovation through Knowledge Management and Social Media Strategies
Source Author(s)/Editor(s): Alok Kumar Goel (CSIR Human Resource Development Centre, India)and Puja Singhal (Amity University, India)
DOI: 10.4018/978-1-4666-9607-5.ch009

Keywords: Business Science Reference / Marketing / Media & Communications / Social Networking

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Abstract

During the last decade, improvements in information and communication technologies have made possible the transformation of knowledge transfer processes from purely informal to increasingly formal and more diverse communication mechanisms that enrich intra-organizational communication channels. In this chapter, the authors followed a case study approach to analyze three Mexican companies with the objective of understanding how companies in the IT sector are implementing digital technologies to achieve knowledge transfer in their organizations. The findings suggest that workers seek and choose tools that can be personalized and customized to adapt to their own needs. New digital technologies are proving to be a new and relevant channel of communication among people: therefore, these should be considered to be one possible way to motivate knowledge transfer at work.

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