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Digitization as a Stimulus for Corporate Social Responsibility

Digitization as a Stimulus for Corporate Social Responsibility
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Author(s): Hristina Vilhelm Blagoycheva (University of Economics – Varna, Bulgaria)
Copyright: 2020
Pages: 19
Source title: CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies
Source Author(s)/Editor(s): Anetta Kuna-Marszałek (University of Łódź, Poland)and Agnieszka Kłysik-Uryszek (University of Łódź, Poland)
DOI: 10.4018/978-1-7998-2193-9.ch003

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Abstract

It has already been proven that digitization creates economic growth. But a key factor for the future of society is its perception from the social point of view. Digitization leads to changes that will inevitably affect aggregate demand, employment, and labor costs. Therefore, the purpose of this chapter is to investigate how the digitization interacts with the corporate social responsibility to increase the positive effects over the society. Corporate social responsibility is the sphere that implements the non-economic aspects of the digitization. But before its full deployment, there are still a number of obstacles. Numerous studies have shown that digitization can provide tools to facilitate the socially responsible activities. At the same time, it can also serve as a push for corporate social responsibility, as the formation of a socially conscious market leads to socially committed employees and to increasing their demands on the social responsibility of the business.

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