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Educational Marketing: Coming Down from the Cloud Using Landing Gear

Educational Marketing: Coming Down from the Cloud Using Landing Gear

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Author(s): Ruth Gannon Cook (DePaul University, USA)
Copyright: 2011
Pages: 6
Source title: Marketing Online Education Programs: Frameworks for Promotion and Communication
Source Author(s)/Editor(s): Ugur Demiray (Anadolu University, Turkey)and Serdar Sever (Anadolu University, Turkey)
DOI: 10.4018/978-1-60960-074-7.ch003

Keywords: Business & Management / Educational Technologies / Information Science Reference / Marketing

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Abstract

This chapter addresses the effectiveness of down-to-earth marketing efforts over cloud management in both recruitment and retention of students in educational institutions and presents some possible options for utilizing both to maximize recruitment and retention in higher educational settings.

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