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Effective Communication Approaches for Decision Analytics: An Exploration of Strategies

Effective Communication Approaches for Decision Analytics: An Exploration of Strategies
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Author(s): Amanda Reboulet (Jacoulet, USA) and Ross A. Jackson (Wittenberg University, USA)
Copyright: 2021
Pages: 19
Source title: Effective Strategies for Communicating Insights in Business
Source Author(s)/Editor(s): Ross Jackson (Wittenberg University, USA) and Amanda Reboulet (Jacoulet, USA)
DOI: 10.4018/978-1-7998-3964-4.ch002

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Abstract

Analysts ignore the context that shapes and constrains communication at their peril. The rhetorical context in which analytics is enacted influences the communicative approach. In this chapter, two dominate elements are considered: 1) analytic complexity and 2) rhetorical context. Along this analytic-rhetorical spectrum, a four-square matrix is developed using these elements to describe distinct environments in which analytics is enacted. While each of the four positions are addressed for inclusion in this chapter, the focus is narrowed to an exposition of strategies for effectively communicating insights within the realm of decision analytics. Marked by a more basic analytic framework, decision analytics aims to support successful consumption and utilization at senior levels of organizations. Decision analytics differ from other types of analytics since they support the process of making decisions versus providing information. This chapter focuses on how analysts can use decision analytics to effectively communicate analytic results and insights to senior leaders of organizations.

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