The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Effectiveness of Visuals in Learning Social Media Awareness During the Pandemic
|
|
Author(s): Gayatri Rai (Karnavati University, India)and Sandeep Kumar (Karnavati University, India)
Copyright: 2023
Pages: 13
Source title:
Handbook of Research on Learning in Language Classrooms Through ICT-Based Digital Technology
Source Author(s)/Editor(s): Rajest S. Suman (Bharath Institute of Higher Education and Research, India), Salvatore Moccia (EIT Digital Master School, Spain), Karthikeyan Chinnusamy (Veritas, USA), Bhopendra Singh (Amity University, Dubai, UAE)and R. Regin (SRM Institute of Science and Technology, India)
DOI: 10.4018/978-1-6684-6682-7.ch016
Purchase
|
Abstract
The study aimed to identify whether social media visual advertisements can engage and influence individuals during the pandemic period. Further, it also aims to identify the important factor influencing an individual in social media visual advertisements in the awareness campaign. From the results obtained through analysis, it can be interpreted that most of them agree and strongly agree that visual advertisements in social media influence them to engage some of their time perceiving the content. Further from the mean score, it can be well interpreted that most agree and strongly agree that visual advertisements in social media influence their decision. Also, it was found that quotes, timing of advertisements, picture presentations, and celebrities are the most influencing factor in visual advertisements in the awareness campaign.
Related Content
|
Aravind B. R., Bhuvaneswari G., S. Suman Rajest.
© 2023.
11 pages.
|
|
P. S. Venkateswaran.
© 2023.
11 pages.
|
|
Ahmet Erdost Yastibaş.
© 2023.
18 pages.
|
|
Jayakumar Padmanabhan, S. Suman Rajest, J. Josephin Veronica.
© 2023.
13 pages.
|
|
Tribhuwan Kumar.
© 2023.
14 pages.
|
|
Ahmet Erdost Yastibaş.
© 2023.
17 pages.
|
|
Ana Nobre.
© 2023.
17 pages.
|
|
|