Electronic Commerce Reality in Tunisia

View Sample PDF

Author(s): Jameleddine Ziadi (Jendouba University, Tunisia)and Abderrazzak Ben Salah (University of Tunis El Manar, Tunisia)
Copyright: 2009
Pages: 12
Source title: Emerging Markets and E-Commerce in Developing Economies
Source Author(s)/Editor(s): Kamel Rouibah (Kuwait University, Kuwait), Omar E. M. Khalil (Kuwait University, Kuwait)and Aboul Ella Hassanien (Cairo University, Egypt)
DOI: 10.4018/978-1-60566-100-1.ch015

Keywords: Business & Management / Business Science Reference / E-Commerce

Purchase

View Electronic Commerce Reality in Tunisia on the publisher's website for pricing and purchasing information.

Abstract

This chapter has as an aim the identification of the present reality of the e-commerce activity in Tunisia and the challenges its faces. After giving an overview on the e-commerce birth in the country, it focuses on two distinct experiences: First, the e-commerce transactions via the Tunisian Post Office (known as the ONP) and secondly the e-commerce operations via the Banking Association (known as the SMT). While exploring the general scheme of the two different techniques notably concerning the relation with the merchants’ commercial Websites (CWS), it gives statistics related to the evolution of transactions in this field. We depart from that point to discuss the general situation of the Tunisian e-commerce activity, to explore the problems it faces and to give potential solutions for its real expansion and development in the country. In this regard, we believe that the spread of use of bank cards and other forms of electronic payments would make citizens used to those forms and would constitute therefore the real takeoff point of the e-commerce activity.

The IRMA Community

Research IRM

Electronic Commerce Reality in Tunisia

Purchase

Abstract

Related Content

IRMA Sponsors