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Encouraging Corporate Social Responsibility and Sustainable Tourism Development in Global Tourism

Encouraging Corporate Social Responsibility and Sustainable Tourism Development in Global Tourism
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Author(s): Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
Copyright: 2016
Pages: 28
Source title: Corporate Social Responsibility in the Hospitality and Tourism Industry
Source Author(s)/Editor(s): Lipika Kaur Guliani (Panjab University, India) and Syed Ahmad Rizwan (Tourism Recreation Research, CTRD, India)
DOI: 10.4018/978-1-4666-9902-1.ch016

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Abstract

This chapter aims to encourage corporate social responsibility (CSR) and sustainable tourism development in global tourism, thus describing the theoretical and practical concept of CSR; CSR and corporate financial performance (CFP); the overview of sustainable tourism development; the significance of CSR in global tourism; the significance of sustainable tourism development in global tourism; sustainable tourism development and stakeholders; and sustainable tourism development and environmental situations. The accomplishment of CSR and sustainable tourism development is vital for tourism businesses that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and attain regular success in global tourism. Thus, it is necessary for tourism businesses to encourage their CSR and sustainable tourism development toward satisfying customers' needs. The chapter argues that encouraging CSR and sustainable tourism development has the potential to enhance organizational performance and gain sustainable competitive advantage in global tourism.

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