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Ending Health Promotion Lethargy: A Social Media Awareness Campaign to Face Hypothyroidism
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Author(s): Paloma Acacia Guzman-Garcia (Escuela de Medicina y Ciencias de la Salud, Tecnologico de Monterrey, Mexico), Efrain Orozco-Quintana (Escuela de Medicina y Ciencias de la Salud, Tecnologico de Monterrey, Mexico), Diego Sepulveda-Gonzalez (Escuela de Medicina y Ciencias de la Salud, Tecnologico de Monterrey, Mexico), Alexis Cooley-Magallanes (Escuela de Medicina y Ciencias de la Salud, Tecnologico de Monterrey, Mexico), Daniela Salas-Velazquez (Escuela de Medicina y Ciencias de la Salud, Tecnologico de Monterrey, Mexico), Cynthia Lopez-Garcia (Escuela de Medicina y Ciencias de la Salud, Tecnologico de Monterrey, Mexico), Andrea Ramírez-Treviño (Escuela de Medicina y Ciencias de la Salud, Tecnologico de Monterrey, Mexico), Ana Laura Espinoza-Moran (Escuela de Medicina y Ciencias de la Salud, Tecnologico de Monterrey, Mexico), Mildred Lopez (Escuela de Medicina y Ciencias de la Salud, Tecnologico de Monterrey, Mexico)and Nancy de los Angeles Segura-Azuara (Escuela de Medicina y Ciencias de la Salud, Tecnologico de Monterrey, Mexico)
Copyright: 2022
Pages: 18
Source title:
Advancing Health Education With Telemedicine
Source Author(s)/Editor(s): Mildred Lopez (Tecnologico de Monterrey, Mexico)
DOI: 10.4018/978-1-7998-8783-6.ch009
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Abstract
Hypothyroidism is a condition characterized by a deficit of thyroid hormones that leads to a low metabolic rate, typically associated with lethargy. The causes are diverse and may vary from congenital defects and autoimmune disorders to iodine deficiency, the latter being easily preventable with the appropriate strategies. For this chapter, the authors documented a social media awareness campaign via Instagram, whose purpose was to do popular science about hypothyroidism's symptoms to promote early detection and prevention. This campaign took place from October to November 2020 amid the COVID-19 pandemic. The campaign consisted of informative posts and engaged the audience via questionnaires through Instagram stories. Lastly, an online questionnaire was shared to assess the gained knowledge of the viewers and evaluate the campaign's efficacy. The social media awareness campaign showed to be a feasible way to educate the community, enabling efficient health promotion strategies through digital platforms.
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