Enhancing an Academic Library's Social Media Presence Using Peer-to-Peer Marketing: The Benefits of Student Content Creators

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Author(s): Laurel D. Eby (San José State University, USA)and Elisabeth A. Thomas (Monterey Peninsula College, USA)
Copyright: 2019
Pages: 16
Source title: Social Media for Communication and Instruction in Academic Libraries
Source Author(s)/Editor(s): Jennifer Joe (University of Toledo, USA)and Elisabeth Knight (Western Kentucky University, USA)
DOI: 10.4018/978-1-5225-8097-3.ch009

Keywords: Information Science Reference / Library Administration / Media & Communications / Social Networking

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Abstract

The San José State University Library first became involved in social media in 2011 with the formation of a social media team. The team quickly realized that maintaining an academic library's social media presence—creating original content, monitoring posts and feeds, and maximizing exposure to the library's target audience—can take a sizeable chunk of time. Additionally, it is important to understand student preferences regarding the kind of content they are interested in seeing from their university library on social media so that the time spent creating content has not been wasted. This chapter will discuss how the social media team dealt with these questions and others, such as how to adapt to the regularly changing world of social media and how to reap the benefits of hiring student assistants to help create an engaging, relevant social media presence.

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Enhancing an Academic Library's Social Media Presence Using Peer-to-Peer Marketing: The Benefits of Student Content Creators

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