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Eureka: A Proposal of a Health Communication Model Based on Communication Competences of the Health Professional! The Assertiveness, Clarity, and Positivity Model

Eureka: A Proposal of a Health Communication Model Based on Communication Competences of the Health Professional! The Assertiveness, Clarity, and Positivity Model
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Author(s): Cristina Vaz de Almeida (ISCSP, University of Lisbon, Portugal)
Copyright: 2022
Pages: 29
Source title: Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities
Source Author(s)/Editor(s): Célia Belim (ISCSP, University of Lisbon, Portugal) and Cristina Vaz de Almeida (ISCSP, University of Lisbon, Portugal)
DOI: 10.4018/978-1-7998-4396-2.ch005

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Abstract

The health communication model—assertiveness, clarity, and positivity, which in a more synthetic way is called “ACP Model”—allows in an aggregated and interdependent way the use of communication skills in the health relationship, which allow, throughout the consultation, the establishment of a relationship of greater proximity, trust, openness, balanced and with results for health, even after the interaction ends. Among the results obtained in nine focus groups, consisting of 55 participants, of which 25 are specialists in health literacy and the remaining 30 have not previously experienced the ACP model, all are unanimous in the importance of developing communication skills in the therapeutic relationship through assertiveness, clarity, and positivity as a cognitive script of previous skills. It is also confirmed that this aggregate and interdependent group of communication skills increases the level of knowledge and understanding of the patient's health, thus promoting better health outcomes.

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