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Evaluation of Information Strategy Implementation: A Critical Approach

Evaluation of Information Strategy Implementation: A Critical Approach
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Author(s): Yongmei Bentley (University of Bedfordshire Business School, UK)and Steve Clarke (University of Hull Business School, UK)
Copyright: 2013
Pages: 18
Source title: Innovative Strategies and Approaches for End-User Computing Advancements
Source Author(s)/Editor(s): Ashish Dwivedi (The University of Hull, UK)and Steve Clarke (University of Hull Business School, UK)
DOI: 10.4018/978-1-4666-2059-9.ch001

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Abstract

Information strategy is often relegated to an information technology element of corporate strategy, or worse, ignored in favour of IT operational planning. This research, conducted over a five-year period, stresses the correct framing of an information strategy and its implementation. The authors propose a framework that assists in the evaluation of such strategies, primarily those at higher education institutions, but also in a wider range of organisations seeking to improve the understanding and implementation of their information strategy.

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