Evaluation of Research Trends in Social Media Crisis Communication

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Author(s): Daniel Ikesinachi Nwogwugwu (Bowen University, Iwo, Nigeria)
Copyright: 2021
Pages: 22
Source title: Digital Services in Crisis, Disaster, and Emergency Situations
Source Author(s)/Editor(s): Lídia Oliveira (University of Aveiro, Portugal), Federico Tajariol (University Bourgogne Franche-Comté, France)and Liliana Baptista Gonçalves (University of Aveiro, Portugal)
DOI: 10.4018/978-1-7998-6705-0.ch008

Keywords: Business Science Reference / Crisis Response and Management / Emergency & Disaster Management / Government & Law

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Abstract

An organization's survival during a crisis often depends on its speed of response. The introduction of social media into crisis communication discourse has meant that organizations must revisit their crisis communication strategies. This chapter explores a content analysis of the integration of social media platforms into crisis communication based on a comprehensive review of eight purposively selected crisis studies conducted globally. Findings revealed that Facebook and Twitter are increasingly employed as platforms for crisis communication. It was also discovered that responding to crises promptly, and engaging with the publics before, during, and after crises are crucial to managing organizational reputation. Social media platforms are also capable of spreading mis(information) about crises. Thus, organizations are advised to fully integrate and adopt social media into their crisis communication plans. This chapter extends our understanding of how social media platforms contribute to crisis communication discourse.

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Evaluation of Research Trends in Social Media Crisis Communication

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