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Examination of the Extent and Effects of Strategic Management on E-Commerce Companies

Examination of the Extent and Effects of Strategic Management on E-Commerce Companies
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Author(s): Zafer Adiguzel (Istanbul Medipol University, Turkey)
Copyright: 2020
Pages: 27
Source title: Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Source Author(s)/Editor(s): Yurdagül Meral (İstanbul Medipol University, Turkey)
DOI: 10.4018/978-1-7998-0035-4.ch005

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Abstract

Internet technology can be used not only in commercial applications but also in the implementation and distribution of public services like education and health, making e-commerce essential not only for the business world but also for all of society. Thus, companies can take advantage of internet opportunities in order to develop their strategies in e-commerce environment, creating working groups by bringing together employees in different geographical locations with tools such as newsgroups, communication rooms, etc., benefiting from customer suggestions. Therefore, it is important to examine and analyze the companies that have commercial activities in e-commerce environments in terms of strategic management. From a strategic point of view, the aim of companies should be to increase their activities by influencing their existing customers and continuously gaining new customers within the e-commerce environment.

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