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Exercise24: Using Social Media for Crisis Response

Exercise24: Using Social Media for Crisis Response
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Author(s): Austin W. Howe (San Diego State University, USA), Murray E. Jennex (San Diego State University, USA), George H. Bressler (San Diego State University, USA)and Eric G. Frost (San Diego State University, USA)
Copyright: 2014
Pages: 18
Source title: Crisis Management: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-4707-7.ch072

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Abstract

Can populations self organize a crisis response? This is a field report on the first two efforts in a continuing series of exercises termed “Exercise24 or x24.” The first Exercise 24 focused on Southern California, while the second (24 Europe) focused on the Balkan area of Eastern Europe. These exercises attempted to demonstrate that self-organizing groups can form and respond to a crisis using low-cost social media and other emerging web technologies. Over 10,000 people participated in X24 while X24 Europe had over 49,000 participants. X24 involved people from 79 nations while X24 Europe officially included participants from at least 92 countries. Exercise24 was organized by a team of workers centered at the SDSU Viz Center including significant support from the US Navy as well as other military and Federal organizations. Dr. George Bressler, Adjunct Faculty member at the Viz Center led both efforts. Major efforts from senior professionals EUCOM and NORTHCOM contributed significantly to the preparation for and success of both X24 and especially X24 Europe. This paper presents lessons learned and other experiences gained through the coordination and performance of Exercise24.

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