IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Exploring Decision Rules for Sellers in Business-to-Consumer (B2C) Internet Auctions

Exploring Decision Rules for Sellers in Business-to-Consumer (B2C) Internet Auctions
View Sample PDF
Author(s): Jeff Baker (Texas Tech University, USA)
Copyright: 2009
Pages: 22
Source title: Selected Readings on Electronic Commerce Technologies: Contemporary Applications
Source Author(s)/Editor(s): Wen-Chen Hu (University of North Dakota, USA)
DOI: 10.4018/978-1-60566-096-7.ch026

Purchase

View Exploring Decision Rules for Sellers in Business-to-Consumer (B2C) Internet Auctions on the publisher's website for pricing and purchasing information.

Abstract

The recent growth of business-to-consumer (B2C) Internet auctions challenges researchers to develop empirically-sound explanations of critical factors that allow merchants to earn price premiums in these auctions. The absence of a comprehensive model of Internet auctions leads us to conduct an exploratory study to elucidate and rank critical factors that lead to price premiums in Internet auctions. We employ Classification and Regression Trees (CART), a decision-tree induction technique, to analyze data collected in a field study of eBay auctions. Our analysis yields decision trees that visually depict noteworthy factors that may lead to price premiums and that indicate the relative importance of these factors. We find shipping cost, reputation, initial bid price, and auction ending time as the factors most predictive of price premiums in B2C Internet auctions.

Related Content

Maxim Shatkin. © 2022. 24 pages.
Alexandre Borba Da Silveira, Norberto Hoppen, Patricia Kinast De Camillis. © 2022. 26 pages.
Shouheng Sun, Dafei Yang, Xue Yan. © 2022. 29 pages.
Joan Torrent-Sellens, Pilar Ficapal-Cusí, Myriam Ertz. © 2022. 23 pages.
Émilie Boily. © 2022. 24 pages.
Catherine Anne Armstrong Soule, Sara Hanson. © 2022. 24 pages.
Claudia E. Henninger, Eri Amasawa, Taylor Brydges, Felix M. Piontek. © 2022. 23 pages.
Body Bottom