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Exploring Serious Games from Service Science Perspective
Abstract
Nowadays, serious games increasingly attract public interest, and many applications of serious games in education, business, politics, healthcare, and social issues are reported. Serious games offer unlimited number of opportunities for experiments and training, where different experiences become possible, without cost, time, or physical limitations. Serious games offer various services to their end-users, combining entertainment with additional serious elements. The present chapter aims to discuss serious games from the service science perspective. Service science explores the model of value-creation in complex and technology-enabled services. Therefore on one side, serious games are discussed from three service science perspectives, highlighting the end-user involvement in the process of value co-creation. On the other side, different application domains of serious games are reviewed in the context of services they provide to users and stakeholders. The last section discusses the benefits of service science approach, developing a new set of considerations for improving SG value for customers.
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