Factors Influencing the Extent of Deployment of Electronic Commerce for Small- and Medium-Sized Enterprises

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Author(s): Sandy Chong (Curtin University of Technology, Australia)
Copyright: 2009
Pages: 27
Source title: Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-60566-126-1.ch013

Keywords: Accounting and Finance / Business & Management / Business Science Reference / Consumer Management

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Abstract

This study surveys the perceptions and experiences of Australian small- and medium-sized enterprises (SMEs) in the implementation of Internet-based Electronic Commerce (EC) as seen from the perspective of the extent of deployment. With a sample of 115 small businesses in Australia, this article uses regression modelling to explore and establish the factors that are related to the extent of deployment in EC. A multiple regression analysis shows that seven factors: perceived relative advantage, trialability, observability, variety of information sources, communication amount, competitive pressure, and nontrading institutional influences, significantly influence the extent of EC deployment by SMEs in Australia. The managerial implications are discussed.

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Factors Influencing the Extent of Deployment of Electronic Commerce for Small- and Medium-Sized Enterprises

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