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France: Mobile Communications and Emerging M-Commerce

France: Mobile Communications and Emerging M-Commerce
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Author(s): Pierre Vialle (STORM Research Group, GET-INT, France)
Copyright: 2009
Pages: 16
Source title: Selected Readings on Electronic Commerce Technologies: Contemporary Applications
Source Author(s)/Editor(s): Wen-Chen Hu (University of North Dakota, USA)
DOI: 10.4018/978-1-60566-096-7.ch011


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This chapter introduces the emerging m-commerce market in France. Despite the current low level of use, this market is characterized by the implementation of an increasingly efficient m-commerce value chain by network operators, content providers and content enablers. As a consequence, innovative and attractive services are being introduced progressively for both consumers and businesses, which are analyzed here with the help of the CLIP framework. Furthermore, the authors argue that an m-commerce strategy should be designed in synergy with a fixed network-based e-commerce strategy while carefully following and anticipating the progressive implementation of significant technological advances.

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