A Fuzzy Logic-Based Approach for Supporting Decision-Making Process in B2C Electronic Commerce Transaction

View Sample PDF

Author(s): Fahim Akhter (Zayed University, UAE), Zakaria Maamar (Zayed University, UAE)and Dave Hobbs (University of Bradford, UK)
Copyright: 2009
Pages: 14
Source title: Selected Readings on Electronic Commerce Technologies: Contemporary Applications
Source Author(s)/Editor(s): Wen-Chen Hu (University of North Dakota, USA)
DOI: 10.4018/978-1-60566-096-7.ch018

Keywords: Accounting and Finance / Business & Management / Business Science Reference / E-Commerce

Purchase

View A Fuzzy Logic-Based Approach for Supporting Decision-Making Process in B2C Electronic Commerce Transaction on the publisher's website for pricing and purchasing information.

Abstract

The purpose of this article is to present an application of fuzzy logic to human reasoning about electronic commerce (e-commerce) transactions. This article uncovers some of the hidden relationships between critical factors such as security, familiarity, design, and competitiveness. We analyze the effect of these factors on human decision process and how they affect the Business- to-Consumer (B2C) outcome when they are used collectively. This research provides a toolset for B2C vendors to access and evaluate a user’s transaction decision process and also an assisted reasoning tool for the online user.

The IRMA Community

Research IRM

A Fuzzy Logic-Based Approach for Supporting Decision-Making Process in B2C Electronic Commerce Transaction

Purchase

Abstract

Related Content

IRMA Sponsors