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Green Computing to Green Business

Green Computing to Green Business
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Author(s): R K. Jena (Institute of Management Technology, Nagpur, India)
Copyright: 2013
Pages: 13
Source title: Green Technologies and Business Practices: An IT Approach
Source Author(s)/Editor(s): Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain)
DOI: 10.4018/978-1-4666-1972-2.ch007

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Abstract

In recent years, environmental and energy conservation issues have taken the central theme in the global business arena. The reality of rising energy cost and their impact on international affairs coupled with the different kinds of environmental issues has shifted the social and economic consciousness of the business community. “Greening” the computing equipment is a low-risk way of doing business. It not only helps the environment but also reduce costs. It is also one of the largest growing trends in business today. Hence, the business community is now in search of an eco-friendly business model. This chapter highlights the concept of green computing, green business, and their needs in the current global scenario.

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