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Hospitality Marketing: Strategic Issues
Abstract
The main task of the hospitality marketing is to influence demand marketing for the organization's products and services. To understand consumers and customers and it increase the volume of transactions bed nights, covers served, number of passengers. It increase the value of transactions improving the average achieved room rates, the average spend per head, the average price for holiday and increase both the volume and the value of transactions (but normally there is a trade-off between increasing the volume sales and increasing the achieved spend).
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