How a Sustainability Strategy Can Leverage E-Commerce?

View Sample PDF

Author(s): Albérico Travassos Rosário (GOVCOPP, IADE, Universidade Europeia, Portugal)
Copyright: 2023
Pages: 29
Source title: Advancing SMEs Toward E-Commerce Policies for Sustainability
Source Author(s)/Editor(s): Rajasekhara Mouly Potluri (Al Ghurair University, UAE)and Narasimha Rao Vajjhala (University of New York Tirana, Albania)
DOI: 10.4018/978-1-6684-5727-6.ch003

Keywords: Business & Management / Business Science Reference / E-Commerce / Small & Medium Enterprises

Purchase

View How a Sustainability Strategy Can Leverage E-Commerce? on the publisher's website for pricing and purchasing information.

Abstract

During the last decades, we have seen building sustainable business models as an innovative part of the business strategy. Different economic sectors have used the concept to meet their economic objectives, and one of the leading business models with the highest growth in the last decade was e-commerce. It is not too much to emphasize the importance of sustainability in e-commerce in all its dimensions. We have seen several investigations on the subject covering a wide range of application areas. In this context, a systematic review of the bibliometric literature was carried out on the SCOPUS indexing database using the keywords “sustainability,” “e-commerce,” “electronic commerce,” “B2C e-commerce”, “business, management, and accounting” in the last decade (2012-2022). This study aims to understand how a sustainability strategy can leverage e-commerce.

The IRMA Community

Research IRM

How a Sustainability Strategy Can Leverage E-Commerce?

Purchase

Abstract

Related Content

IRMA Sponsors