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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Advancing SMEs Toward E-Commerce Policies for Sustainability

Advancing SMEs Toward E-Commerce Policies for Sustainability
Author(s)/Editor(s): Rajasekhara Mouly Potluri (Al Ghurair University, UAE)and Narasimha Rao Vajjhala (University of New York Tirana, Albania)
Copyright: ©2023
DOI: 10.4018/978-1-6684-5727-6
ISBN13: 9781668457276
ISBN10: 166845727X
EISBN13: 9781668457290


View Advancing SMEs Toward E-Commerce Policies for Sustainability on the publisher's website for pricing and purchasing information.


When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses have provided opportunities for the e-commerce business to thrive. Consumers turned to digital options to bypass physical shopping environments, which will undoubtedly influence long-term buyer behavior.

Advancing SMEs Toward E-Commerce Policies for Sustainability provides a fresh perspective on how small and medium-sized enterprises (SMEs) can leverage e-commerce for sustainability and considers the best practices and challenges of adoption. Covering topics such as data science, digital ethics, and blockchain, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, educators, and students.

Author's/Editor's Biography

Rajasekhara Mouly Potluri (Ed.)
Rajasekhara Mouly Potluri is a Professor of Management/Marketing with thirty years of industry/teaching experience in various universities on many continents. He has taught both marketing and management courses on BBA, MBA, EMBA, MS (Management), and Ph.D. programs. Dr. Raj earned his Ph.D. in Marketing from Shivaji University in India and held four Master’s degrees in Business Administration (Marketing), Commerce (Banking), Philosophy (Human Resources), as well as an MBA in Islamic Marketing from the International Islamic Marketing Association in the U.K. He has published more than eighty research articles, book chapters, and case studies in internationally ranked peer-reviewed journals indexed in Scopus, ABDC, SSCI, and KCI. Dr. Raj has won eleven Best Research Paper Awards and ten Academic Service Excellence Awards in different International Conference presentations in Egypt, South Korea, Malaysia, USA, and UAE. He has extensive teaching and research experience in multi-cultural and multi-ethnic environments in India, Ethiopia, Kazakhstan, South Korea, Nigeria, and the United Arab Emirates. His research interests are Marketing, Islamic Marketing, CSR, HRM & OB, and Entrepreneurship.

Narasimha Rao Vajjhala (Ed.)
Narasimha Rao Vajjhala is working as an Associate Professor at the Faculty of Engineering and Architecture at the University of New York Tirana, Albania. He is a senior member of ACM and IEEE. He is the Editor-in-Chief of the International Journal of Risk and Contingency Management (IJRCM). He is also a member of the Risk Management Society (RIMS), and the Project Management Institute (PMI). He has over 20 years of experience teaching programming and database-related courses at both graduate and undergraduate levels in Europe and Africa. He has also worked as a consultant in technology firms in Europe and has experience participating in EU-funded projects. He has supervised several undergraduate senior design projects and graduate theses. He has completed a Doctorate in Information Systems and Technology (United States); holds a Master of Science in Computer Science and Applications (India), and a Master of Business Administration with a specialization in Information Systems (Switzerland), and an undergraduate degree in Computer Science (India).


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