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How to Achieve and Measure Success in Social Media Marketing

How to Achieve and Measure Success in Social Media Marketing
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Author(s): İbrahim Sarper Karakadilar (Nişantaşı University, Turkey), Ç. Gizem Göğüş (Bilkent University, Turkey)and H. Erkan Ozkaya (California State Polytechnic University, Pomona, USA)
 Copyright: 2016
 Pages: 10
 Source title: Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
 DOI: 10.4018/978-1-4666-9787-4.ch141

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