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Improving the Effects of Global Health Initiatives through FOMENT: An Enhancement to the Diffusion Process
Abstract
The incidence of communicable and non-communicable diseases is rising globally in both developed and developing nations. New methodologies are required for reaching the general population and promoting preventative behavior. The objective of this chapter is to discuss the Focus, Organization, Management, Environment, Network, and Technology (FOMENT) process as a strategy and a tool to enhance the impact and efficiency of the diffusion process within public health systems and change agencies, especially in developing countries. FOMENT can be seen as an extension of Everett Rogers' Diffusion of Innovations Theory (DOI) and can be used by organizations to maximize the diffusion rate of health initiatives into a community. The understanding of individual variables from DOI and organizational variables from FOMENT, as well as their corresponding indicators will support the convergence approach to enhance diffusion capacity building (DCB) needed for the adoption of innovations and related behavior change.
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