Information Resources Management Association

Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Search IRMA Research

navleft

navright

Research IRM Open Access IRMA Journals IRM Books Proceedings Membership

The IRMA Community

Calls for Papers

Online Symposium

Research IRM

Click a keyword to search titles using our InfoSci-OnDemand powered search:

Increasing Graduate Education Relevance through Innovative Marketing: Interview with Mike Scorzo

Increasing Graduate Education Relevance through Innovative Marketing: Interview with Mike Scorzo

View Sample PDF

Author(s): Lynn Wilson (SeaTrust Institute and Kaplan University, USA)
Copyright: 2013
Pages: 7
Source title: Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Source Author(s)/Editor(s): Purnendu Tripathi (IGNOU, India)and Siran Mukerji (IGNOU, India)
DOI: 10.4018/978-1-4666-4014-6.ch013

Keywords: Business & Management / Business Science Reference / Marketing

Purchase

View Increasing Graduate Education Relevance through Innovative Marketing: Interview with Mike Scorzo on the publisher's website for pricing and purchasing information.

Abstract

Related Content

Innovative Digital Marketing in Business

Albérico Travassos Rosário, Joana Carmo Dias. © 2024. 35 pages.

A Systematic Literature Review and Research Agenda of Data-Driven Marketing

Elena García-y-García, Francisco Rejón-Guardia, Laura Berenice Sánchez-Baltasar. © 2024. 35 pages.

Harnessing Data Analytics and Marketing Intelligence for Sustainable Marketing Innovation

Nino Tchanturia, Rusudan Dalakishvili. © 2024. 20 pages.

Unethical Advertising Techniques and Their Impact on Consumer Shopping Habits

Žiga Domadenik, Tina Tomažič. © 2024. 21 pages.

Artificial Intelligence in Marketing: A Study on Tools, Use, and Impacts

Loredana Kotinski. © 2024. 14 pages.

Wine Labels: The Impact on Customer Perception and Intention to Buy Wine

Margarida Silva, Nataliia Buchko, Natalia Parashchenko, Titanilla Marta Szaszi, Yevheniia Tovstyk. © 2024. 15 pages.

Impact of Visual Hierarchy on User Experience in E-Commerce Websites

A. N. Raghavendra, G. Vijayakumar, Sanjeev Kumar Thalari. © 2024. 16 pages.

IRMA Offers Over 2,500 Full Text Open Access Research Papers for Free Download Click to Start Searching Free IRM Research!

IRMA Sponsors

Sponsor IGI Global

Sponsor eContentPro

Encyclopedia of Information Science and Technology, Fourth Edition

Body Bottom