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Influence of Industry 4.0 on Asia: Motives and Cultures in the Post-COVID-19 Era
Abstract
As the challenge of big data impacts how we understand cultural differences, a motive-integrated model of culture is becoming an effective strategy to study current culture divergence by the fourth industrial revolution called “Industry 4.0.” This study examines the impact of Industry 4.0 with COVID-19 vaccines on motives and cultures of the world and Asia in the post-COVID-19 era. Structure equation modelling has been conducted on the data in 38 countries during the period of 2006-2021. Findings indicate that Industry 4.0 has enhanced the achievement motive in the reactive culture and the power motive in the multi-linear culture, but it has decreased the affiliation motive in the linear active culture. In addition, Industry 4.0 has enhanced the gross domestic product per capita (GDP) in the linear active and reactive cultures, but it has decreased the GDP in the multi-linear cultures. Finally, Industry 4.0 has made the power and affiliation motives in Asia decrease, but it has increased the achievement motive in Asia.
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