Information Privacy and Security for e-CRM

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Author(s): Jerry Fjermestad (New Jersey Institute of Technology, USA)and Nicholas C. Romano (Oklahoma State University, USA)
Copyright: 2009
Pages: 23
Source title: Social Implications of Data Mining and Information Privacy: Interdisciplinary Frameworks and Solutions
Source Author(s)/Editor(s): Ephrem Eyob (Virginia State University, USA)
DOI: 10.4018/978-1-60566-196-4.ch004

Keywords: Data Mining / Data Mining and Databases / Information Science Reference / Library & Information Science

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Abstract

This chapter presents a value exchange model of privacy and security for electronic customer relationship management within an electronic commerce environment. Enterprises and customers must carefully manage these new virtual relationships in order to ensure that they both derive value from them and minimize unintended consequences that result from the concomitant exchange of personal information that occurs in e-commerce. Based upon a customer’s requirements of privacy and an enterprise requirement to establish markets and sell goods and services, there is a value exchange relationship. The model is an integration of the customer sphere of privacy, sphere of security and privacy/security sphere of implementation.

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