Integrated Marketing Communications and Their Application to the Open Education Field

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Author(s): Juliet Stoltenkamp (University of the Western Cape, South Africa)and Jephias Mapuva (University of the Western Cape, South Africa)
Copyright: 2011
Pages: 17
Source title: Marketing Online Education Programs: Frameworks for Promotion and Communication
Source Author(s)/Editor(s): Ugur Demiray (Anadolu University, Turkey)and Serdar Sever (Anadolu University, Turkey)
DOI: 10.4018/978-1-60960-074-7.ch001

Keywords: Business & Management / Educational Technologies / Information Science Reference / Marketing

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Abstract

Among those communication and marketing tools that will inform the basis of this chapter will be the blog whose introduction into the ICT interface has livened communication and interaction among users. This chapter will therefore deliberate on the various marketing tools and their application to open education, with prevalence being on the blog tool.

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Integrated Marketing Communications and Their Application to the Open Education Field

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