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Intelligent Packaging: A Strategy for Boosting Sustainable Marketing and Contributing to the Sustainable Development Goals

Intelligent Packaging: A Strategy for Boosting Sustainable Marketing and Contributing to the Sustainable Development Goals
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Author(s): Maria Palazzo (University of Salerno, Italy), Iza Gigauri (St. Andrew the First-Called Georgian University, Georgia)and Maria Antonella Ferri (Universitas Mercatorum, Italy)
Copyright: 2023
Pages: 17
Source title: Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Source Author(s)/Editor(s): Iza Gigauri (St. Andrew the First-Called Georgian University, Georgia), Maria Palazzo (Universitas Mercatorum, Italy)and Maria Antonella Ferri (Universitas Mercatorum, Italy)
DOI: 10.4018/978-1-6684-8681-8.ch001

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Abstract

Digitalization and sustainable development present a twin transition to the industry 5.0-based new normal. Companies try to achieve sustainability transformation through new business strategies in order to respond to the demand of their stakeholders. For this reason, food companies are striving to apply sustainability principles in product packaging design while considering the complete life cycle of a product. Therefore, intelligent packaging with sensor technologies and extended functions is emerging. It uses digital systems to package food to obtain real-time information on the features of goods during transportation or storage. While controlling the condition of food and the surrounding environment, it informs the manufacturer, retailer, or consumer of the state of the food. Therefore, the demand for intelligent packaging is growing in the food industry. This chapter explores intelligent packaging and defines the current trends in this innovative field.

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